Marketing Specialist

Job Description

Marketing Specialist
Salary: $75k-$100k/Year
Full TimeFlorida
Marketing
A growing company is seeking an Online Marketing Specialist to manage, build, and optimize digital advertising campaigns across Google, Meta, and TikTok. This role includes developing ad strategies, launching and monitoring campaigns, analyzing performance metrics, and making real-time adjustments to maximize ROI. The ideal candidate is analytical, detail-oriented, and skilled in creating high-performing ad content tailored to each platform.

Responsibilities Include:

Creating and executing digital advertising strategies

Managing and optimizing campaigns on Google, Meta, and TikTok

Monitoring performance and adjusting campaigns for peak results

Analyzing data and preparing performance reports

Developing creative concepts for ads across platforms

Ideal Qualifications:

Strong analytical skills with the ability to interpret performance data

Experience with Google Ads, Meta Ads Manager, and TikTok Ads

Understanding of platform-specific best practices

Ability to create compelling ad content

Prior digital marketing experience strongly preferred