Head of Content

Job Description

Head of Content
Full Time
Sunrise, FL
Marketing Director

Responsibilities
Strategy & Alignment
Develop and execute a bold, comprehensive content strategy that reflects the ambition of this organization and puts the Florida Panthers brand at the intersection of sport, culture, and storytelling
Partner closely with the Creative Director, VP of Game Presentation, and VP of Digital Marketing to ensure visual consistency, strategic alignment, and cross-functional execution
Build a forward-looking content roadmap with fans at the center — one that anticipates where culture is heading and positions this franchise as a leader in premium content
In-Game & Arena Production
Own all video production for game presentation: show opens, hype videos, player features, branded content, and special events — setting a new standard for live entertainment every night
Conceive and execute seasonal show opens and media day executions that capture the identity of this team and set the tone for what’s ahead
Create in-arena experiences that energize the team and give fans something they carry with them long after the game ends
Digital Content
Lead the creation of original, digital-first content across social, web, and mobile — taking the stories of the Florida Panthers and engaging fans wherever they live online
Use data and platform analytics to drive performance, inform creative decisions, and continuously elevate what engagement looks like for this brand
Collaborate with Partnerships to produce branded video assets that deliver real, measurable value for partners and fans alike
Leadership & Operations
Build, inspire, and develop a high-performing team of producers, editors, and shooters — guiding end-to-end production from concept to delivery
Cultivate relationships across the organization — Hockey Operations, PR, broadcast — so that content is always connected to what’s happening on and off the ice
Manage budgets, staffing, workflows, vendor relationships, and production calendars with the discipline that great creative work demands
Oversee equipment, software, and production systems — always investing in the tools that keep the team ahead
Stay hands-on: when a big moment calls for it, roll up your sleeves and contribute directly

Qualifications
10+ years of leadership experience in video production and content development
High-level video editing expertise with strong proficiency in industry-standard platforms
Deep experience conceiving and producing large-scale show opens and premium content
Proven ability to lead high-performing creative teams while maintaining your own creative credibility
Sharp understanding of digital content trends, fan engagement, and brand audience development
Strong cross-functional collaboration skills — as effective with Marketing, Partnerships, and Broadcast as with your own team
A genuine passion for storytelling — not a line on a resume, but a way of seeing the world